With a background in the humanities and an eclectic bookshelf behind me, my eyes are firmly focused on innovative ways of managing organizations. the aim of my work is to stretch the organizational imagination of practitioners and scholars alike. PARAPHRASING ALBERT O. HIRSCHMAN, I AM interestED in what is possible - NOT WHATis probable.  

Get up, I feel like being a strategy machine

This paper engages with the epistemological foundations of and current developments in the canon of strategic management. The Cartesian underpinnings of strategy are explored; the assumptions of orthodox strategic management are critiqued; the concerns of the practice perspective are reviewed; and, finally, an agenda for extending the study of ‘strategy as practice’ is outlined.

Strategy as practice?